"finding a way to work with your commercial partners to ensure mutual resilience is the name of the game right now."

When we negotiate, we are often looking to reach an agreement that will primarily look after our own interests. We negotiate with another party because some ...

Meet the BATNA… or best alternative to a negotiated agreement. Quite simply it means the alternative viable options available to us

There are many professional disciplines that fit into a category I describe as high stakes, technical skill sets. These are areas where there is a broad, dee...

By Guy Johnson Many people think of negotiation as a battle of nerve, pressure and power to drive a hard bargain and secure the best price. But the reality i...

By Guy Johnson For many of us, negotiating on price is something we do every day in our professional lives. It could be agreeing a price for your product or ...