BreakPoint Black

BreakPoint Black helps leadership teams, investors and founders capture commercial value through sharper negotiation, better deal architecture and disciplined commercial execution.

We work across live negotiations, M&A, pricing and renewals, procurement and supplier agreements, and strategic partnerships — where leverage, negotiation strategy and judgement materially affect the result.

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Guy Johnson · Principal →

From $1bn strategic partnerships and $100m acquisitions to £50m procurement synergies and SaaS renewal value recovery, BreakPoint Black is trusted to protect value, create leverage and improve commercial outcomes when the stakes are high.

HEAR FROM OUR CLIENTS

What stood out was his ability to operate at founder and C-suite level: helping shape the strategy, challenge assumptions and prepare for high-stakes conversations with real commercial consequences."

Daragh Murphy

CEO & Founder,
Imprint.co

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THREE WAYS CLIENTS COME TO US

We have a live negotiation

For acquisitions, strategic partnerships, supplier agreements, procurement negotiations and critical commercial terms where the outcome matters.

EXPLORE NEGOTIATION ADVISORY

We need to unlock commercial value

For investors and management teams who see value leaking through pricing, renewals, contract terms, procurement or commercial process – and need help converting leverage into stronger outcomes.

EXPLORE COMMERCIAL VALUE CREATION

We need negotiation training

For leadership, commercial and procurement teams who need to prepare better, read power more clearly and execute with greater discipline in the negotiations they handle every day.

EXPLORE NEGOTIATION TRAINING

WHY BREAKPOINT BLACK

BreakPoint Black brings principal-led commercial judgement and proprietary process to negotiations and commercial situations that materially affect revenue, margin and enterprise value.

The work is grounded in rigorous preparation, leverage management, judgement and control — with direct senior involvement from start to finish. The results are measured in millions.

AI-SHARPENED, HUMAN-DECIDED

AI can accelerate negotiation analysis. It can also make the wrong move sound rational.

Used well, it sharpens planning, scenario testing and decision-making. Used with flawed information, or without judgement, it can misread power, miss the human dynamics and create false confidence in a strategy that puts the deal at risk.

BreakPoint Black integrates AI where it adds value. But the real edge is knowing what intelligence to feed it, how to challenge its output, and when to ignore it.

OUR RESULTS

A $1bn partnership

A $1bn strategic partnership, structured to last. Advised a US fintech on a billion-dollar partnership where strategy, sequencing and contract architecture shaped long-term value.

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SaaS renewal value recovered

Redesigned a SaaS renewal negotiation approach to recapture ARR previously given away through early-stage discounting.

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Fixed flawed terms

Flawed rollout terms fixed before they cost millions. Helped a global fintech stop value leakage by pulling critical rollout terms into the main commercial negotiation while leverage was highest.

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£50m in procurement synergies

Pursued with stronger command and control. Supported a FTSE 250 food group after a major acquisition, helping structure the negotiation discipline required to turn synergy targets into executable supplier negotiations.

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Keeping a fund open

A fund kept open when the exits were stacking up. Guided a London hedge fund through investor redemption negotiations under acute pressure, buying time to secure a new strategic investor.

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The Black Frame Method The Black Frame Method

CONTEXT

POWER

PEOPLE

POSITION

Seven years of high-stakes results sit on one repeatable framework: The Black Frame. It is how we turn complexity into a plan, and a plan into value.

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